Digital Marketing Specialist

Apply Job ID 12545925 Date posted 07/12/2019
The Digital Marketing Specialist will focus on leading digital marketing initiatives across multiple channels including websites, email marketing, and digital advertising. We are looking for a driven digital marketer who will both assist in leading strategic B2B and B2C digital marketing initiatives. ESSENTIAL DUTIES •Manage a variety of digital projects and programs from inception to completion, including definition of project scope, steps to delivery and project budget •Collaborate with internal customers and partners (IT, ecommerce, product marketing, sales, etc.) to gather content and business requirements for a variety of projects published via digital marketing channels (email campaigns, web site, etc.) •Design and execute integrated digital marketing campaigns (lead generatio, digital advertising, email, etc.) to support our commercial and retail marketing initiatives •Conduct analysis of data from tools such WebTrends, eTracker, Constant Contact, Foresee, and SocialBakers to determine optimization opportunities and develop performance dashboard •Manage digital marketing tools and accounts: •Constant Contact to send email marketing campaigns and maintain contact lists •Formstack to create forms for use in lead generation campaigns, event registrations, etc. •Administer day-to-day operations of Sylvania.com, including: •Maintain and edit content using Sharepoint CMS •Manage and maintain content calendar •Update store locator files •Create and edit digital assets for use on Sylvania.com using Photoshop and 3D renderings •Develop and maintain a communication plan for sharing the performance of digital marketing initiatives with internal customers on a regularly scheduled basis

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